LGBT in PR Campaigns – A risky move…(but worth it!)

A few days ago, I ran across one article about McDonalds in Taiwan having just made a PR campaign about one gay son coming out to his dad in a McDonald restaurant. This video went viral probably not because of the coffee, or the slogan, but the so-called issue in Asian countries today – LGBT…

PR Degrees – A Must or A Plus?

In our society nowadays, there are a lot of people believe that when it comes to professionalism, “it is not what you know but who you know that counts” (Telegraph, 2013). Some surveys actually have been done and given out a result of a majority of people agree with the statement (BBC, 2013). It seems…

Spokesperson? Choose a bespoke-person!

During my research for my dissertation on crisis management in Public Relations (PR), I did some thinking about some crisis that arose in Vietnam in the last two years and asked myself this question “Whether or not the spokesperson could be someone who cuts the rope holding your brand/organization and lets it drop dead?” This…

Public Relations for dummies like me

Last week, my landlord put an advertisement, looking for a new tenant for one newly empty room. The next day, one viewer came and asked to view the room when I opened the door. After I told him to wait for the owner to come, he then asked me what I was studying or doing…

Big Data or Personal Privacy Transgression

Last week, APPLE just posted a letter to customers, in which declared that they could not support the requirement by FBI asking them to make a software which lets FBI “crack” an iPhone for surveillance. Tim Cook, CEO of Apple wrote “They (the U.S Government) have asked us to build a backdoor to an iPhone”,…

Influencers in PR, or a key point in Victoria’s Secret’s success

London is freezing these days. But I don’t hate it because it’s cold, but because of the fact that it’s 14, 15 degrees Celsius in the morning, then dramatically drops to 1, 2 at night, it is so annoying (and dangerous too!) Today, someone mentioned about the role of influencers in PR strategy during our…

Female leaders in PR – the pink power

In our first semester, our lecturers did mention about one statement by some anonymous about the role of women in PR, which stated that there are more women working in PR than men, but there is none of them being on a leader board. Actually, it said: “they never run it” – simple tense! (Harsh, isn’t it?)…

Press Releases – D.O.A? (Dead or Alive)

One of the key trends, that were thought to become real in the following years, is the end of press releases. Actually they did say: “press releases will be dead” (some said it was dead years ago). Personally, I agree but not in terms of saying that it is “dead” but I think the original…

Is non-profit PR that “clean”?

One of the topics that we are going to debate on is whether “the only way to practice ethical PR is to work in the not-for-profits sector and everything else is just corporate, political or consumer propaganda”. First of all, before we come to the debate, I have a question. What is ethical PR? Does…